Category Archives: Beer

LIKE Pyramid Beer? Have dinner with Master Brewer Simon Pesch at Brand!

Enjoy dinner with a man who knows his Pyramid beers, ales and hefes like he made them himself because… he did!

Simon Pesch is hosting a pairing dinner at Brand Steakhouse that sounds like an adventure for the senses.



Celebrate St. Paddy’s Day in style at M Resorts Mega Party!

Belgium on The Bayou

Belgium on the Bayou is an International Taste Adventure for your palette!

Belgian beer lovers! Come check out Belgium on the Bayou Friday March 23rd at 7pm at Emeril’s New Orleans Fish House in The MGM Grand. Check out this menu!

The cost is $105.00 per person and space is going quickly! This is the perfect gift for that hard-to-buy-for Belgian Beer lover on your list! Cheers!

UNLVino 38 March 22-24

We are pleased to announce the dates for The 38th Annual UNLVino Fundraiser for the William F. Harrah School of Hotel Administration March 22nd, 23rd and 24th.

Bubble-Licious will be held at the Cleveland Clinic Lou Ruvo Brain Center on March 22nd and the Dom Perignon Award of Excellence will honor Tony Hsieh – CEO of

Sake Fever returns to the Mirage Pool featuring some of the best Sakes in the World. The Dom Perignon Award of Excellence will be given to Renee West, Luxor and Excalibur president.

The Grand Tasting will be held at Bally’s Grand Ballroom and will honor Celebrity Chef Michel Richard.

Follow the updates on our brand new tumblr blog Check out the revamped site refurbished by The 10/10 Collective. And finally RSVP for the events on our facebook page with these links:

And for you Smart Phone users check out our mobile site at

Buffalo Bill’s Alimony Ale now available in 6 packs in Las Vegas

Irreconcilably Different

Originally brewed in 1987 for a customer going through a divorce, Buffalo Bill’s Alimony Ale, an IPA with 6.8% abv and brewed with select “bittering” hops, is now available in the Las Vegas market. Call your local store to see if they have it in stock. Customers call your SWS representative to order it today. “It’s Irreconcilably Different!”


Untappd – A Fun, New, Mobile-Based Social Network for Beer Enthusiasts.

I’d like to take this opportunity to welcome Beer Drinkers to the Location Based Marketing game! There are 16 million Foursquare users Worldwide and more and more companies are throwing their hats into the ring.

Foursquare opened up their Application Programming Interface (API) so that developers could create secondary apps on top of their platform. 2 years ago Foursquare predicted that developers will create even cooler things with their ever-growing database while they focus on creating the best Location Based App.

Knowing this, it’s almost hard to believe that it took 2 years for a Social Beer Drinking app. With the explosion of the Craft Beer scene, it seems only logical. Breweries are also pushing more seasonal brews and special releases. The home brewer is another group that could benefit from a Social Network based on Beer.

So, all of this “revolution” leads us to Untappd – A Fun, New, Mobile-Based Social Network for Beer Enthusiasts. Now you can post a mini-blog about that new Dogfish Head’s Faithful Ale commemorating Pearl Jam’s 20th Anniversary of their first album 10. Add with that tasting notes, a picture of the delicious subject and THE PLACE YOU FOUND IT! You see that’s really the key to Location Based Marketing, heck it’s right in the name.

Download the iPhone version here. And for you Droid-heads you can find a copy here. Blackberry and WebOS users can use the mobile site to do the same and join the fun.

Please remember, even though this adds a “gaming” component to enjoying your favorite beer, DRINKING is not a game. When you DON’T Drink Responsibly, there’s more than points at stake.

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