Thursdays just got Thirstier at Brand


Whisk(e)y Wednesday at Andre’s 3/7 is featuring Jameson Irish Whiskey


Whiskey fans and aficionados can be found at Andre’s at Monte Carlo Resort and Casino.

On March 7, the luck o’ the Irish will be evident as Andre’s showcases Jameson Irish Whiskey. Jameson is a single distillery Irish whiskey that combines malted barley with unmalted or “green” barley.

Join the Nevada Brand Ambassador for Jameson Miss Kate Flanagan.

RSVP on Andre’s event post on facebook here.

For an unlimited tasting for two hours, the price per person is $25 in advance or $35 at the door. (702) 798-7151


Magnum Mondays goes Mad in March


March 2, 2012

STK Las Vegas Kicks off the Madness of March with a Killer Deejay Line-up for its Industry Appreciation Dinner Parties
“Magnum Mondays” – Because Size Matters

Las Vegas, Nev. – STK at The Cosmopolitan of Las Vegas kicks off the madness of March with an all new, killer DJ line-up for its weekly Industry Appreciation dinner party, “Magnum Mondays: Because Size Matters.” Every Monday from 9 p.m. – midnight STK offers Las Vegas industry professionals a magnum-sized bottle of Veuve Clicquot champagne for each regular-sized bottle order placed. Guests are invited to indulge in Chef Stephen Hopcraft’s signature menu, which includes succulent steaks in all sizes, and savory side dishes at 25 percent off. The evening of energy is paired with performances from S.K.A.M. Artist deejays. Reservations are required for industry night.

Click to Tweet: Be a part of the sexiest crowd in town @STKLasVegas #MagnumMondays from 9pm-midnight where DJs spin hot beats & the bottles only get bigger

Magnum Mondays March Artist’s Schedule:

March 5 – DJ Skratchy
DJ Skratchy began deejaying at the early age of 14 and has become one of the most respected DJs in the industry. Spinning smoking beats for some of the hottest spots in Hollywood and Las Vegas, DJ Skratchy brings crowd-pleasing music to the turntables.

March 12 – DJ Cubeechee
The artist with possessive beats! DJ Cubeechee seamlessly fuses together hip-hop and Cuban influences into a set that will take over your body. The sultriness of the Cuban undertones with powerful hip-hop beats will get your heart pounding, feet tapping, and simply take over your senses.

March 19 – DJ Rick Rude
At age 23, DJ Rick Rude is among the country’s top DJs. With a vast knowledge of music and crowd pleasing abilities, he has established a reputation with celebrities such as Leonardo DiCaprio, Madonna, Hilary Duff, Kate Hudson, Cameron Diaz, and Leona Lewis.

March 26 – DJ Gusto
Well respected by the Hollywood crowd. DJ Gusto has been setting the mood for stars such as Justin Timberlake and Christina Aguilera. With 15 successful volumes and the hottest mash-ups around, DJ Gusto is an international crowd pleaser.

About STK Las Vegas
STK, the swank, hip steakhouse at The Cosmopolitan of Las Vegas is open seven days a week, from 5:30 p.m. – 12 a.m. Dubbed “Not Your Daddy’s Steakhouse,” Executive Chef Stephen Hopcraft serves up tantalizing steaks and mouth-watering sides. STK Las Vegas is located in the P3 Commons at The Cosmopolitan of Las Vegas, 3708 Las Vegas Boulevard South. Reservations can be made by calling 702.698.7990. For more information, visit

Follow us on Facebook at STKLasVegas
Follow us on Twitter @STKLasVegas

About The ONE Group
The ONE Group is a high-end hospitality company that develops, manages and operates a portfolio of luxury restaurants, lounges and bars. The company also operates a turn-key food and beverage program for hotels and resorts including The Gansevoort Hotel Group. The company was established with the vision of becoming a market leader in the hospitality industry. Since introducing its first venue in January 2004, The ONE Group has opened more than two dozen hospitality venues, and currently operates or is partnered with brands in 20 venues and five hotel services contracts. By applying over 40 years of experience from its affiliated hospitality company, UK-based The Modern Group, The ONE Group continues to expand its concepts into major U.S. cities. The company’s first international property will open in London in 2012. Corporate brands include STK, Coco de Ville and Asellina. Partner brands include Bagatelle, Tenjune, as well as Gansevoort Park Avenue, Gansevoort Turks and Caicos and Gansevoort Miami Beach. For more information about The ONE Group please visit

Belgium on The Bayou

Belgium on the Bayou is an International Taste Adventure for your palette!

Belgian beer lovers! Come check out Belgium on the Bayou Friday March 23rd at 7pm at Emeril’s New Orleans Fish House in The MGM Grand. Check out this menu!

The cost is $105.00 per person and space is going quickly! This is the perfect gift for that hard-to-buy-for Belgian Beer lover on your list! Cheers!

Enjoy Valentine’s Day Dinner Today and Tomorrow at Light Group Restaurants

Celebrate Valentine’s Day!!! Prix Fixe dinners served both Monday and Tuesday, February 13-14

Couple’s Prix Fixe Dinner @ BRAND Steakhouse & Lounge at The Monte Carlo

BRAND Lounge is the perfect spot to get in the mood for love with their spectacular couple’s prix fixe menu along with wine pairing. Nicely priced at $130 per couple, with the pairing for an additional $40 per couple. Show your special someone a BRAND new side of you this Valentine’s Day!  Brand’s a la carte menu also available.

Brand Valentine's Dinner

Couple’s Prix Fixe Dinner @ FIX at The Bellagio

FIX knows how to set the mood for an unforgettable Valentine’s Day couple’s prix fixe! Priced at $200 for the two of you, with the option of all you can drink Perrier Jouet Grand Brut Champagne for $40, show your Valentine you mean business and FIX them up right! FIX’s regular menu also available.

Fix Valentine's Day Menu 

Couple’s Prix Fixe Dinner @ STACK at The Mirage

What better way to enjoy the most romantic night of the year than at STACK? The Steakhouse serves up a meat-lover’s couple’s prix fixe menu, with a special Valentine’s Day champagne cocktail menu, and roses for all the ladies, all in STACK’s stylish setting. Get you loved one in the mood and, for $150 for the both of you, leave the cooking to us!  STACK’s regular a la carte menu also available.

Stack Valentine's Day Menu

Couple’s Prix Fixe Dinner @ Yellowtail at The Bellagio

Come savor the sensual as Yellowtail executive Chef Akira Back presents the ultimate lover’s prix fixe for two.  Savor the balance and harmony in Yellowtails masterful offerings as you celebrate the same qualities in your relationship. This exquisite dining experience is priced at $175 per person, so treat your loved one to a truly memorable Valentine’s evening at with the finest delicacies imaginable at Yellowtail.  Chef Back’s a la carte menu also available.

Yellowtail Valentine's Day Menu

UNLVino 38 March 22-24

We are pleased to announce the dates for The 38th Annual UNLVino Fundraiser for the William F. Harrah School of Hotel Administration March 22nd, 23rd and 24th.

Bubble-Licious will be held at the Cleveland Clinic Lou Ruvo Brain Center on March 22nd and the Dom Perignon Award of Excellence will honor Tony Hsieh – CEO of

Sake Fever returns to the Mirage Pool featuring some of the best Sakes in the World. The Dom Perignon Award of Excellence will be given to Renee West, Luxor and Excalibur president.

The Grand Tasting will be held at Bally’s Grand Ballroom and will honor Celebrity Chef Michel Richard.

Follow the updates on our brand new tumblr blog Check out the revamped site refurbished by The 10/10 Collective. And finally RSVP for the events on our facebook page with these links:

And for you Smart Phone users check out our mobile site at



Miami, FL, February 1, 2012 – Brad Vassar, Executive Vice President, General Manager of Southern Wine & Spirits of America, Inc. (Southern), the nation’s largest wine and spirits distributor, today announced that Francesco Lafranconi, Southern’s Corporate Director of Mixology & Spirits Education, was honored recently by the InterContinental Hotel Group (IHG) for his contributions to the IHG Bartenders Academy and for his support, enthusiasm and dedication with IHG Bartenders Academy programs.

Vassar said, “On behalf of the entire Southern team, we congratulate Francesco on this distinguished recognition from one of the greatest names in the global hospitality business. Francesco’s hard work is reflective of Southern’s longstanding commitment to service above and beyond the call of duty for all our customers.”

According to Lafranconi, in his role at Southern he is frequently asked to consult with IHG—developing innovative beverage and restaurant concepts as well contributing to bartender and server training. In 2000, Lafranconi founded the Southern Wine & Spirits Academy of Spirits and Fine Service, a unique 12-week program and the only one in the U.S. to be recognized by the International Bartenders Association.

About IHG:
IHG is a global hotel company whose goal is to create Great Hotels Guests Love. We have more guest rooms than any other hotel company in the world – that’s more than 660,000 rooms in over 4,500 hotels in 100 countries and territories around the world. We operate seven hotel brands – InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites. Please visit:

Buffalo Bill’s Alimony Ale now available in 6 packs in Las Vegas

Irreconcilably Different

Originally brewed in 1987 for a customer going through a divorce, Buffalo Bill’s Alimony Ale, an IPA with 6.8% abv and brewed with select “bittering” hops, is now available in the Las Vegas market. Call your local store to see if they have it in stock. Customers call your SWS representative to order it today. “It’s Irreconcilably Different!”


Come meet the Crown Royal Riders while the Rodeo is in Town!

The Crown Royal Riders will be making appearances all over Las Vegas while in town for the rodeo. Don’t miss you chance to get that autograph and tell them how much you appreciate the hard work that they do!

The times and riders at each appearance are listed below. Cheers!

And as a bonus please enjoy this video from Crown Royal! Have fun at the rodeo!!

Untappd – A Fun, New, Mobile-Based Social Network for Beer Enthusiasts.

I’d like to take this opportunity to welcome Beer Drinkers to the Location Based Marketing game! There are 16 million Foursquare users Worldwide and more and more companies are throwing their hats into the ring.

Foursquare opened up their Application Programming Interface (API) so that developers could create secondary apps on top of their platform. 2 years ago Foursquare predicted that developers will create even cooler things with their ever-growing database while they focus on creating the best Location Based App.

Knowing this, it’s almost hard to believe that it took 2 years for a Social Beer Drinking app. With the explosion of the Craft Beer scene, it seems only logical. Breweries are also pushing more seasonal brews and special releases. The home brewer is another group that could benefit from a Social Network based on Beer.

So, all of this “revolution” leads us to Untappd – A Fun, New, Mobile-Based Social Network for Beer Enthusiasts. Now you can post a mini-blog about that new Dogfish Head’s Faithful Ale commemorating Pearl Jam’s 20th Anniversary of their first album 10. Add with that tasting notes, a picture of the delicious subject and THE PLACE YOU FOUND IT! You see that’s really the key to Location Based Marketing, heck it’s right in the name.

Download the iPhone version here. And for you Droid-heads you can find a copy here. Blackberry and WebOS users can use the mobile site to do the same and join the fun.

Please remember, even though this adds a “gaming” component to enjoying your favorite beer, DRINKING is not a game. When you DON’T Drink Responsibly, there’s more than points at stake.

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